The audience is a rhetorical element of writing and is who you write to.

Each assignment during the semester conducted an audience analysis, analyzing who our readers were, their education level, cultural differences, job titles, job responsibilities, and their attitudes towards the topic. Each assignment has different audience, and only by clearly understanding who our audience is, then we can better communicate the message what we want to convey to them and better persuade our audience.

The audience analysis below is my audience analysis for my memo assignment.

AUDIENCE PROFILE SHEET

Reader’s name: Dr. Vincent Boudreau

Reader’s Job Title: President of City college

Kind of Reader: Primary

Education: Dr. Boudreau received his Ph.D. from Cornell University in 1991.

Professional Experience: Dr. Boudreau has served as the director of the M.A. Program in International Relations, the chair of the Department of Political Science, the director of the International Studies Program, and the deputy dean of the Division of Social Science.

Job Responsibilities: leadership, hold meetings, educator, make plans to improve campus.

Personal Characteristics: Optimistic, friendly, intelligent, high achiever.

Cultural Characteristics: Interpersonal interactions, for example, he is the academic adviser to the International Development Program at the City University of Hong Kong.

Attitude Toward the Writer: positive and interested.

Attitude Toward the Subject: interested in it, because it can help him to improve our campus.

Expectation About the Subject: Attractive

Expectation About the Document: make sense.

Reasons for Reading the Document: This is an opportunity to understand the needs of the students. This is an opportunity to improve our environment of campus.

Ways of Reading the Document: skim it

Reading Skills: Fluent and Excellent.

Reader’s Physical Environment: In his office or his home.